The Brand X Method™ has been in the business of doing what's best for kids and teens for over 20 years. I have been an avid follower of them for much of that time, using their methodology in my PE classes and while coaching. Their approach to youth fitness is refreshing; when others are trying to get their kids to specialize and increase movement intensity, they are doing the opposite. This allows them to build a more solid and well-rounded foundation, being able to apply that to whatever activity they want to pursue.
From their website, "The mastery, confidence, and motivation that kids develop in our gyms are the ingredients of freedom and fearlessness. The Brand X Method™ instills the essence of adventure, passion, and joy in kids and teens when playing their favorite sports, trying new things, and tackling life’s challenges so they can step out of our gyms knowing they can do whatever they set out to do."
In this episode we talk about Jeff, Mikki, and Keegan Martin about:
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1:25 How The Brand X Method started
10:40 Combatting fads in the fitness industry
17:40 Why are kids getting burnt out in sports?
19:49 The importance of Physical Literacy
28:05 Allowing kids to find movement solutions
31:15 The movement gap and technology
34:00 Creating more time to play
42:00 Prepare, practice, play
44:00 Explore, express, excel
54:45 How to get buy in by school district
iGen by Dr. Jean Twenge: